Business Databases

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

A

ABI/INFORM Complete (ProQuest)
See: Proquest One Business

Academic Search Premier (EBSCO)
Multidisciplinary database providing full text for more than 4,600 journals, including approximately 3,900 peer-reviewed titles. PDF backfiles to 1975 or further are available for over 100 journals and searchable cited references are provided for more than 1,000 titles. (Updated daily)
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only. This resource is also available for use by all Wisconsin residents through BadgerLink.

Alpha Vantage Stock API
Cloud-based, programmatic access to US, European, and other global statistics (SEC company filings, equity prices and technicals, economic indicators, foreign exchange rates, etc.). Suitable for big data and machine learning in the finance & economic domains. For further resources, please refer to the data API guide with sample scripts in Python. For spreadsheet access (no coding required), please check out the Microsoft Excel and Google Sheets installation guide
Access: Available to everyone

B

Bloomberg Businessweek Archive (EBSCO)
Bloomberg Businessweek Archive is a complete digital version of the Businessweek backfile. Coverage starts at the magazine’s first issue in 1929 through December of 2000. Bloomberg Businessweek has been a leading business and financial news magazine for both business managers and consumers since 1929.
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.

Bloomberg Professional (In-Library Use Only)
Financial information, data, pricing and analyst reports for all publicly traded companies. Dealer quotes and data for all securities. Key global securities markets including equities, money markets, currencies, municipal, corporate/Euro/sovereign bonds, commodities, mortgage-backed securities, derivative products and governments. Analytic tools for researching and tracking market sectors as well as individual securities. Bloomberg Business News provides up-to-the-minute as well as archived news online.
User Guide: Please see our Using Bloomberg Professional page for information on Bloomberg Market Concepts (BMC) self-paced training.
Access: Bloomberg Professional available on campus only. It is installed on 9 computers in the Finance & Analytics Lab and on one computer on the 2nd floor of the Business Learning Commons.

Business Premium Collection (ProQuest)
The most comprehensive business offering, comprising all content from: ABI/INFORM Collection; Accounting, Tax and Banking Collection; Asian and European Business Collection; Business Market Research Collection; and Entrepreneurship Database. With global coverage in business and economics, the collection features thousands of full-text journals, dissertations, and working papers, as well as trade publications, market research reports, and key periodicals such as the Wall Street Journal, Financial Times, and Economist.
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.

Business Source Complete (EBSCO)
Scholarly, trade, and popular business publications covering all business disciplines. Includes market research reports, industry reports, country reports, company profiles and SWOT analyses. (Updated daily)
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only. This resource is also available for use by all Wisconsin residents through BadgerLink.

C

Calcbench
Calcbench is a financial data platform for data-intensive analysts and investors looking to go a level deeper. Created by former investment professionals to bring usability to the detailed, hard-to-get information in financial filings.
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only. First time users will have to register with name and wisc mail address and agree to terms.

Canadian Major Dailies (ProQuest)
This is the core of Canadian Newsstand. Included are national and leading regional papers such as National Post, Calgary Herald, Edmonton Journal, Montreal Gazette, Ottawa Citizen, Regina Leader Post, Vancouver Sun and the Victoria Times-Colonist.
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.

Capital IQ or CapIQ
This resource is officially named S&P Capital IQ is accessible below in the ‘S’ database section.

Charity Navigator
Charity Navigator is a 501 (c) (3) public charity that provides performance metrics, income statements, compensation of leaders, and more. Free registration is required to view expanded features such as organization history and IRS Forms 990.
Access: Available to everyone.

Checkpoint (Thomson Reuters)
Accounting and tax research. The core of this resource is Thomson Reuters’ Federal Tax Coordinator 2nd and United States Tax Reporter. Also includes resources from Warren, Gorham, & Lamont (WGL). (Updated daily)
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only. Registration is required to use the system.

Country Commercial Guides on Export.gov (International Trade Administration)
Market conditions, opportunities, regulations, and business customs for over 125 countries prepared by trade and industry experts at U.S. embassies worldwide.
Access: Available to everyone.

D

Data Axle Reference Solutions
Formerly known as ReferenceUSA, Data Axle Reference Solutions contains directory information on U.S. and Canadian business, health care, and residential listings. Search by company name, geographic area, business type, SIC code, yellow page listing, revenue, location, number of employees or any combination of the above. In addition to address and phone number, each entry includes officer names and titles, corporate affiliation, business type and size of yellow page advertising. Toll free and fax numbers are given for some companies.
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.

Data-Planet Statistical Datasets (Conquest Systems, Inc.)
Provides simple and refined searching of the Data-Planet repository of standardized and structured statistical data. Subjects include Banking, Finance and Insurance including Flow of Funds (Z.1); Energy Resources and Demand; Industry and Commerce; International; Population and Income; Prices and Cost of Living; Stocks and Commodities; and more. Users can search and view charts, maps, and rankings of time series at the country, state, county, MSA, postal code, and census-tract/block group levels. (Dates vary)
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.

Docuseek2
Discover, access, license, stream and share over 800 documentary and social issues films and videos. This database provides educational streaming access to content from Bullfrog Films, Icarus Films (including The Fanlight Collection and dGenerate Films), Kartemquin Films, MediaStorm, the National Film Board of Canada, Scorpion TV, Sincerely Films, Terra Nova Films and Villon Films. Topics covered include business and economics, health care, humanities, performing arts, and social sciences. Docuseek2 supports the ability to create clips, playlists, and save searches of the films and videos available through this website.
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.

Doing Business (The World Bank)
Provides objective measures of business regulations and their enforcement across 189 economies and selected cities at the subnational and regional level. The detailed subnational reports provide data on the ease of doing business, rank each location, and recommend reforms.
Access: Available to everyone.

E

EconLit (EBSCO)
The American Economic Association’s electronic database. Contains more than 1.1 million records from 1886-present covering virtually every area related to economics. Includes journal articles, books, collective volume articles, dissertations, working papers, and full-text book reviews from the Journal of Economic Literature. (Updated monthly)
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.

The Economist: Historical Archive (Cengage Learning)
Provides searchable, full-text access to every issue from 1843 to the present minus 5 years, covering political, business, scientific, technological, and cultural developments in the world. Features full-color images, multiple search indexes, the ability to browse issues by date, a gallery of front covers, and exportable financial tables. (Additional year added annually)
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.

EDGAR (U.S. Securities and Exchange Commission)
All companies, foreign and domestic, are required to file registration statements, periodic reports, and other forms electronically through EDGAR (Electronic Data Gathering, Analysis and Retrieval). Anyone can access and download this information for free.
Access: Available to everyone.

Edison Research
The Resources page offers free downloads of all of Edison’s publicly-available research including The Infinite Dial, America’s longest running research series measuring digital platforms and their impact on the media landscape. Other reports include The Podcast Consumer, Moms and Media, and The Social Habit.
Access: Available to everyone.

Emarketer
Daily research articles, analyst reports, and a database of e-business and online marketing statistics that provide insights and trends related to digital advertising, marketing, media, and commerce.
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.

F

Factiva (Dow Jones)
Newspapers, trade and scholarly journals, TV and radio transcripts, and news wires from more than 200 countries in 26 languages. Information on publicly traded companies, industry ratios, trade associations, and relevant news articles is under the Companies/Markets tab. (Updated daily, dates vary by title)
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only. Licensed for 3 simultaneous users.

FactSet (WRDS)
Subscription includes FactSet Fundamentals (North America: US and Canada and International: Non-US and Canada), FactSet Ownership (LionShares), Information, and Tools.
Content: See our FactSet page for full content and data description.
Access: The Wisconsin School of Business (WSB) provides access to this resource through Wharton Research Data Services (WRDS). WSB faculty and graduate students may request accounts by selecting the Register tab on the Sign In panel. WSB faculty may also request class access for undergraduates. Registration requires a UW-Madison email address, and account information will be sent to you in about 48 hours.

Financial Times: Historical Archive 1888-2010 (Cengage Learning)
Complete run of the London edition of this internationally known daily paper, from its first issue through 2010. Every article, advertisement and market listing is included — shown both individually and in the context of the full page and issue of the day. (Not updated)
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.

Fortune Magazine Archive (EBSCO)
Fortune Magazine Archive provides a cover-to-cover format of that long running magazine from February 1930 through December 2000. Fortune Magazine was published monthly by Time Inc., the magazine sought to provide news and analysis of both American and, later international business, economics, technology, and industry. Each issue featured color illustrations and photographs, as well as high-quality feature articles. Articles and cover pages are fully indexed and advertisements are individually identified ensuring researchers and readers can quickly and accurately the information they seek.
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.

G

Google Scholar
Search for scholarly literature across many disciplines and sources: peer-reviewed articles, theses, books, abstracts, and court opinions from academic publishers, professional societies, online repositories, universities, and other web sites.
Access: Available to everyone.

GuideStar
GuideStar is a 501 (c) (3) public charity that gathers and disseminates information about every single IRS-registered nonprofit organization. Free account creation is required to view IRS Forms 990, Board Chair, and Board of Directors.
Access: Available to everyone.

I

IBISWorld: Industry Reports
Market research reports on over 700 different industries in the United States, organized by NAICS code. The reports include key statistics, market segmentation, life cycle, regulation, market share, industry outlook, and more.
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.

IBISWorld: ProcurementIQ Reports

Includes over 900 reports on indirect purchasing lines and products. These reports show information on pricing environments, including key trends and forecasts, product characteristics, market share, supply chain vendors, and purchasing processes. In addition, the reports cover many different markets ranging from “fire doors” and “data mining services” to “explosives” and “language schooling.”
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.

IMF eLibrary Data (International Monetary Fund)
Contains a range of time series data on IMF lending, exchange rates, and other economic and financial indicators including International Financial Statistcs (IFS) since 1948. Available indicators normally include a country’s exchange rate, Fund position, international liquidity, monetary statistics, interest rates, prices, production, labor, international transactions, government accounts, national accounts, and population. (Updated monthly)
Access: Available to everyone. IFS and IMF Data require a free online registration/sign in. You can view the IFS and other datasets without registering, but you only save and download data by registering.

International Newsstream (ProQuest)
International Newsstream provides the most recent news content outside of the US and Canada, with archives which stretch back decades featuring newspapers, newswires, and news sites in active full-text format. ProQuest International Newsstream provides information from more than 660 of the world’s top newspapers, including The Times (London), The Bangkok Post, El Norte, Financial Times, The Guardian, Jerusalem Post, South China Morning Post, The Daily Telegraph, Asian Wall Street Journal, and the BBC Monitoring series of publications.
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.

J

J.P. Morgan Economic Research Reports AND J.P. Morgan Equities Research Reports
These databases features thousands of analyst reports covering over 3,000 global companies and all industries. Derived from Morgan Markets – which is J.P. Morgan’s exclusive information for key clients and investors – these reports are made available to academic users for education and research purposes. Coverage is 2011 to current with a one week embargo. Lengthy reports cover equities and company performance, global and regional economics and financial strategy, foreign exchange, commodities, liquidity, and emerging markets.
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.

JSTOR: The Scholarly Journal Archive (ITHAKA)
Full-text journal database covering economics, finance, mathematics, political science, population/demography, and statistics. Coverage begins with volume one of each title and continues to within 3 to 5 years of the most current issue, depending on the title. Subscription packages include: Arts & Sciences I-XIV; Biological Sciences; Business; Ecology & Botany I-II; Health & General Sciences; Ireland; Language & Literature; Music. (Updated irregularly)
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.

K

Kanopy
Kanopy is a video streaming platform which offers a broad collection that includes over 26,000 films and videos from 800 top producers such as BBC Active, California Newsreel, Criterion Collection/Janus films, Documentary Educational Resources, First Run Features, The Great Courses, Green Planet Films, Kino Lorber Edu, Media Education Foundation, National Film Board of Canada, New Day Films, PBS, Psychotheraphy.net, the DEFA Film Library’s (East) German Film Collection, and many more. Kanopy launches over 300 new releases per month. Films range from documentaries, independent and foreign films, must-see classics, and blockbuster movies. With regard to topic coverage, humanities and the arts represent the largest category, followed by education and media/communication. Other strong categories are the sciences, social sciences, and history. Search for films by title, subject, keywords, or browse by subject. Register with Kanopy to utilize features such as playlists, clips, sharing, embedding, and creating a watch list for future viewing. Can’t find what you are looking for? Contact Kanopy and they will try to obtain the film for the database within several weeks.
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.

L

LexisNexis Academic
This resource has been retired and replaced by Nexis Uni (LexisNexis) and is now accessible below in the ‘N’ database section.

M

MarketLine
Provides company profiles, industry reports, financial deal reports and,country reports. Also contains case studies. Industry profiles include Porter’s Five Forces.
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.

Mintel Academic
In-depth reports from 2001-present that analyze market size and segmentation, consumer attitudes, and marketing strategies relative to hundreds of consumer products in the United States. Lifestyle reports such as “Green Marketing” and “Spending Habits of the Teen Consumer” are also available. (New reports issued monthly)
Access: All access requires a UW-Madison NetID to log in. You must be a current UW-Madison faculty member, student, or staff to use this database either on or off-campus.

N

NAICS: North American Industry Classification System (U.S. Census Bureau)
NAICS (pronounced “nakes”) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy. NAICS replaced the SIC system in 1997. Use the NAICS Search to find the 2-6 digit code for your industry.
Access: Available to everyone.

Newspaper Source Plus (EBSCO)
Includes 1,520 full-text newspapers, providing more than 28 million full-text articles. The database contains comprehensive full text for major newspapers such as The Boston Globe, The Christian Science Monitor, The Daily Mail (UK), The Irish Times (Ireland), The San Francisco Chronicle, The Times of London, The Toronto Star, The Washington Post, The Washington Times, and others
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only. This resource is also available for use by all Wisconsin residents through BadgerLink.

Nexis Uni (LexisNexis)
Nexis Uni (formerly LexisNexis Academic) offers access to more than 17,000 news, legal and business sources, including print and online journals; television and radio broadcasts; newswires and blogs; local, regional, national and international newspapers with deep archives; extensive legal sources for federal and state cases and statutes, including U.S. Supreme Court decisions since 1790; and business information on more than 80 million U.S. and international companies and more than 75 million executives. (Updated daily)
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.

O

Oxford Handbooks Online: Scholarly Research Reviews (Oxford University Press)
Oxford Handbooks Online: Scholarly Research Reviews is an outstanding collection of the best Handbooks in 14 subject areas. One of the most prestigious and successful strands of Oxford’s scholarly publishing, the Handbook series contain in-depth, high-level articles by scholars at the top of their field. Subscription includes: Archaeology, Business and Management, Economics and Finance, History, Law, Linguistics, Literature, and Religion.
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.

P

Passport (Euromonitor International)
Global market research database providing insight on industries, economies and consumers worldwide, to assist users to analyze market context and identify future trends impacting businesses globally.
Access: All access requires a UW-Madison NetID to log in. You must be a current UW-Madison faculty member, student, or staff to use this database either on or off-campus.

Peterson’s Test Prep
Peterson’s Test Prep (formerly known as Testing & Education Reference Center) contains descriptions of 30,000 graduate and professional education programs in more than 300 academic disciplines offered by more than 1500 accredited colleges and universities in the U.S. and Canada. Corresponds to the six-volume Peterson’s Annual Guide to Graduate Study. Taking a college entrance or licensing exam? Looking for a college or graduate school? Need help finding scholarships? Use this database to search thousands of college and graduate school entries. Identify scholarships that meet their financial needs. Take on-line practice tests and use test prep eBooks to obtain your education goals. Includes sample tests for GRE, GMAT, LSAT, MCAT and more. (Updated annually)
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only. Browser compatibility: Use Internet Explorer or Firefox only (not Safari) to take practice tests on this site.

PitchBook
Pitchbook features real time data to research and analyze private and public companies, startup trends, private equity & venture capital financing deals, VC and PE investment funds, investors, and service providers across the entire private investment lifecycle.
Downloading Limits: Individual accounts under the university subscription allow for 10 daily and 25 monthly rows of data downloads.
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only. See Instruction Page for access information.

Political Handbook of the World (CQ Press)
Contains facts and analysis on the governmental and political makeup of more than 200 countries and territories throughout the world. Detailed profiles of more than 120 intergovernmental organizations and UN agencies are also included.
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.

Preqin Pro Real Estate: Global Real Estate Data, Insights and Market Intelligence
This resource provides an overview of the real estate industry. It includes institutional future investment plans, allocations, active fund searches, past commitments, investors direct contact details, and preferred method of approach. There is investment criteria, funds, raised/raising and key contacts, as well as information on global deals conducted by real estate fund managers, asset information, buyers and sellers, service providers used and more. (Updated daily)
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.

ProQuest Historical Newspapers: The Wall Street Journal
Full text, fully searchable, of all issues of The Wall Street Journal from 1889 to the present minus 25 years. (Updated annually, present minus 25 years).
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.

PsycINFO (ProQuest)
More than one million citations and summaries of journal articles, book chapters, books, dissertations and technical reports in the field of psychology. Covers the psychological aspects of related disciplines such as medicine, sociology, education, business, and law. Journal coverage begins in 1887 and includes international material in over 35 languages. (Updated weekly)
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.

Proquest One Business
Online business library database of millions of full-text items across scholarly and popular periodicals, newspapers, market research reports, dissertations, books, videos and more. The database includes company, industry and country reports; in-depth analyst reports from J.P. Morgan; and scholarly journal and ebook coverage from hundreds of publishers. Includes full text of The Wall Street Journal, The Economist and the Financial Times. ProQuest One Business contains all content previously available in other databases, including Business Premium Collection, ABI/INFORM, and J.P. Morgan Research.
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.

R

ReferenceUSA (Infogroup)
SEE: Data Axle Reference Solutions (above)

Regional Business News (EBSCO)
Comprehensive full text coverage for regional business publications (including titles from Crain Communications). Incorporates coverage of more than 80 regional business publications covering all metropolitan and rural areas within the United States. (Updated daily)
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only. This resource is also available for use by all Wisconsin residents through BadgerLink.

Richard K. Miller E-Book Collection (RKMA)
Comprehensive full text coverage for regional business publications (including titles from Crain Communications). Incorporates coverage of more than 80 regional business publications covering all metropolitan and rural areas within the United States. (Updated daily)
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.

S

S&P Capital IQ 
The S&P Capital IQ platform combines deep global company information, credit ratings and research, and market research with powerful tools for risk assessments. The web and Excel-based platform provides easy access to both real-time and historical information on companies, markets, transactions, and people worldwide.
Content: See our S&P Capital IQ page for full content and data description.
Access: Available on and off campus for UW-Madison students, faculty and staff only. See Instruction Page for access information.

Scopus (Elsevier)
Scopus is a multidisciplinary abstract and citation database that covers science, technology, medicine, social sciences (including Business, Management, and Accounting), and arts and humanities.
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.

SIC: Standard Industrial Classification (U.S. Department of Labor)
Last updated in 1987 and replaced by NAICS in 1997, SIC codes are 2-4 digit codes that define specific industries in North America.
Access: Available to everyone.

Simmons Catalyst (MRI)
U.S. consumer data including demographics, psychographics, product usage, spending behavior and media habits. The data is compiled from the Simmons National Consumer Study of U.S. adults age 18 and older which is conducted each year. (Updated bi-annually) It includes three main database features: Crosstabs; GeoMapping; and Quick Reports
User Guide: Please see our Tutorials and Help Pages for assistance with creating reports and interpreting the results.
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only. Licensed for 50 simultaneous users.

SimplyAnalytics
Web-based mapping application that lets users create professional-quality thematic maps and reports using thousands of U.S. demographic, business, health, and marketing data. SimplyAnalytics contains extensive data including the Census and American Community Survey (ACS), consumer spending from the (CEX), Business Counts and the D&B business points-of-interest file. Users also have access to Nielsen Scarborough Cross-Tabs with survey data from over 140 large and mid-tier markets with local shopping habits, media preferences, technology adoption, social media use, and more. Data is available at the State, Congressional District, County, DMA, City, School and Legislative District, ZIP Code, Census Tract and Block Group level as well as custom trade area and the entire United States. Updated daily.
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.

Social Explorer
Current and historical U.S. census data and demographic information. Create maps and reports at all geographic levels including the state, county, census tract, block group, zip code and census place. Of special interest are the the entire US Census from 1790 to 2010, the American Community Survey, and the Religious Congregations and Membership Study (RCMS). (Updated continuously)
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only. Licensed for 3 simultaneous users.

Social Science Research Network (SSRN)
Contains a number of specialized research networks in the social sciences such as Accounting, Corporate Governance, Finance, Management, Marketing, and more. The Abstract Database contains abstracts on over 135,100 scholarly working papers and forthcoming papers, and the Electronic Paper Collection contains over 105,400 downloadable full text documents in Adobe Acrobat PDF format.
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.

SpringerLink (Springer)
Provides full-text online access to Springer’s journals, E-books, reference works, and protocols included in our subscriptions and “preview-only” access to materials outside of our subscriptions. Subjects include: Biomedical Sciences, Business & Management, Chemistry, Computer Science, Earth Sciences and Geography, Economics, Education & Language, Energy, Engineering, Environmental Sciences, Food Sciences & Nutrition, Law, Life Sciences, Materials, Mathematics, Medicine, Physics, Psychology, Public Health, Social Sciences, and Statistics.
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.

Statista
Searchable collection of market and consumer data from wide range of sources: government, NGOs, industry, marketing and trade groups. Statista includes ready-made statistical charts, graphs and tables on marketing, demographics, communication, technology, politics, health, leisure and public opinion polls. About 20 percent of the data in Statista comes from government sources like the World Bank and the U.S. Census. The rest comes from industry, marketing, and trade groups. The tables, charts and graphs can be downloaded as images or into Microsoft Powerpoint and Excel.
Access: Available in Grainger Hall only (not wireless). This includes Business Learning Commons, Huber Lab and Finance & Analytics Lab. No remote access is permitted.

T

Technavio
Technavio provides over 17,000 marketing research reports for over 100 industry segments and over 800 niche and emerging technologies.
Access: All access requires a UW-Madison NetID to log in. You must be a current UW-Madison faculty member, student, or staff to use this database either on or off-campus. PDFs of reports must be requested using a “wisc.edu” email address.

ThomasNet (Thomas Publishing)
Product information for about 157,000 North American manufacturing companies. Includes 135,000 trade names organized into 50,000 product classes. (Updated quarterly)
Access: Available to everyone.

Top Markets Series on Export.gov (International Trade Administration)
Economists and trade experts analyze and rank industry opportunities in key overseas markets. The reports provide a detailed assessment of the competitiveness landscape within a sector.
Access: Available to everyone.

U

US Newsstream
US Newsstream enables users to search current U.S. news content, as well as archives that stretch back into the 1980s. It features top newspapers, wires, broadcast transcripts, blogs, and news sites in full-text format. US Newsstream provides key national and regional news sources from the U.S. and includes exclusive and preferred access to top titles, including The New York Times, the Wall Street Journal, Washington Post, Los Angeles Times, Boston Globe, Newsday, and Chicago Tribune. All titles are cross searchable on the ProQuest platform.
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.

V

Value Line Investment Survey (Print Resource)
A comprehensive source of information and advice on approximately 1,700 stocks, more than 90 industries, the stock market, and the economy. The Ratings & Reports section consists of one-page reports containing Value Line’s timeliness, safety, and technical ratings, financial and stock price forecasts for the coming 3 to 5 years, an analyst’s written commentary, and more. The Summary & Index contains an index of all stocks in the publication as well as many up-to-date statistics to keep investors informed about the latest company results. It also contains a variety of stock “screens” designed to help investors identify companies with various characteristics. The Selection & Opinion section contains Value Line’s latest economic and stock market forecasts, one-page write-ups of interesting and attractive stocks, model portfolios, and financial and stock market statistics.
Call Number: Business Library Reference Collection HG4921 V3 R3

Variety Intelligence Platform (Variety Media)
Database that offers analysis, commentary, and data around different topics impacting the media industry.
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.

W

Wall Street Journal Online
This resource is officially named WSJ.com and is linked further below in the W section.

Web of Science
A combination of Science Citation Index Expanded, Social Sciences Citation Index, and Arts & Humanities Citation Index – search the three databases independently or in any combination. Indexes more than 8,000 peer-reviewed journals, providing complete bibliographic data and author abstracts. Every item of significance is listed: articles, reviews, letters, notes, corrections, and editorials. Search by author, title, and institution; search by cited authors; or find articles sharing one or more cited reference. Live links to electronic journals with full text are included for some publishers.
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.

WGSN Insight
WGSN Insights provides bite-sized updates and thought starters, alongside in-depth white papers, videos and podcasts. It is a trend forecasting service that includes what’s new and next in several industries including apparel, beauty, retail, food & beverages, sustainability, travel, technology, and more. The database also provides trends by generations and social media platforms.
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.

World Bank Data
Comprehensive set of data on living standards around the globe, including hundreds of indicators that go back 50 years. Databases include: World Development Indicators; Global Development Finance; Africa Development Indicators; Global Economic Monitor; Doing Business; Education Statistics; Health, Nutrition and Population Statistics, Millennium Development Indicators; Gender Statistic; and Actionable Governance Indicators. (Updates ongoing)
Access: Available to everyone.

World Factbook (Central Intelligence Agency)
Contains overviews of each country in the world, including brief data on geography, people, government, economy, membership in international organizations, communications, and defense forces. Maps and flags may be viewed in various formats. (Updated annually)
Access: Available to everyone.

WSJ.com
WSJ.com is the online edition of the Wall Street Journal. It is an American business-focused, international daily newspaper published six days a week by Dow Jones & Company, a division of News Corp. The newspaper is published in print, as well as online as WSJ.com. The newspaper has been printed continuously since its inception on July 8, 1889. It is regarded as a newspaper of record, particularly in terms of business and financial news.
Access: Available on and off campus for UW-Madison students, faculty and staff only. Registration Required.