Library Journal Article Sheds Light on Libraries Using Facebook

Here’s an interesting excerpt from an article in Library Journal that summarizes a recent report on how students, faculty, and other folks on campus like to learn about what’s happening at campus libraries.  The report identifies Facebook as the preferred media platform:

While almost 45 percent of respondents agreed that visiting the library in person is the best way to learn about its resources, Twitter, course assignments, email, a library’s website, and Facebook were also considered viable ways to get this information, each acknowledged by more than one-third of ­respondents.

Meanwhile, students and faculty alike expressed an interest in staying connected with their library using social media platforms including Facebook, Google+, Twitter, Pinterest, and Tumblr.

“The survey responses indicate Facebook to be a leading platform of interest to students that libraries should employ when establishing social media priorities, but the [other] media platforms should not be overlooked, as each one provides unique opportunities and value and attracts a distinct ­community,” states the report.

You can read the full summary of the report here: New LJ Report Closely Examines What Makes Academic Library Patrons Tick