Website Search
Find information on spaces, staff, and services.
Find information on spaces, staff, and services.
Tips for Business Source Complete: In the Search Options box, select the Product Review checkbox under the Document Type list. Or, use the Product Name search box.
To add additional EBSCO databases to your search, such as Academic Search Premier (non-business periodicals), Communications & Mass Media Complete (Advertising Age), MasterFILE Premier (Consumer Reports, Business Week), or Newspaper Source Plus (The New York Times):
Business Premium Collection (ProQuest)
The most comprehensive business offering, comprising all content from: ABI/INFORM Collection; Accounting, Tax and Banking Collection; Asian and European Business Collection; Business Market Research Collection; and Entrepreneurship Database. With global coverage in business and economics, the collection features thousands of full-text journals, dissertations, and working papers, as well as trade publications, market research reports, and key periodicals such as the Wall Street Journal, Financial Times, and Economist.
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.
Business Source Complete (EBSCO)
Scholarly, trade, and popular business publications covering all business disciplines. Includes market research reports, industry reports, country reports, company profiles and SWOT analyses. (Updated daily)
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only. This resource is also available for use by all Wisconsin residents through BadgerLink.
Market Share Reporter (Print Resource)
Annual compilation of reported market share data on companies, products and services.
Call Number: Business Library Reference Collection HF5410 M28
Mintel Academic
In-depth reports from 2001-present that analyze market size and segmentation, consumer attitudes, and marketing strategies relative to hundreds of consumer products in the United States. Lifestyle reports such as “Green Marketing” and “Spending Habits of the Teen Consumer” are also available. (New reports issued monthly)
Access: All access requires a UW-Madison NetID to log in. You must be a current UW-Madison faculty member, student, or staff to use this database either on or off-campus.
Proquest One Business
Online business library database of millions of full-text items across scholarly and popular periodicals, newspapers, market research reports, dissertations, books, videos and more. The database includes company, industry and country reports; in-depth analyst reports from J.P. Morgan; and scholarly journal and ebook coverage from hundreds of publishers. Includes full text of The Wall Street Journal, The Economist and the Financial Times. ProQuest One Business contains all content previously available in other databases, including Business Premium Collection, ABI/INFORM, and J.P. Morgan Research.
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.
Simmons Insights (Simmons Research)
U.S. consumer data including demographics, psychographics, product usage, spending behavior and media habits. The data is compiled from the Simmons National Consumer Study of U.S. adults age 18 and older which is conducted each year. (Updated annually)
User Guide: Please see our Tutorials and Help Pages for assistance with creating reports and interpreting the results.
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only. Licensed for 50 simultaneous users.
Technavio
Technavio provides over 17,000 marketing research reports for over 100 industry segments and over 800 niche and emerging technologies.
Access: All access requires a UW-Madison NetID to log in. You must be a current UW-Madison faculty member, student, or staff to use this database either on or off-campus. PDFs of reports must be requested using a “wisc.edu” email address.