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Industry codes are used to identify and define individual industries. Many of our library databases allow you to search by NAICS or SIC codes as a keyword, and many government resources are organized by NAICS code. To find the appropriate industry code, please use the NAICS and SIC sources below.
UW-Madison has several excellent databases for comprehensive industry and market research reports. These reports typically include market size, market share, trends, growth of the industry, forecasts and leading companies.
IBISWorld: Industry Reports
Market research reports on over 700 different industries in the United States, organized by NAICS code. The reports include key statistics, market segmentation, life cycle, regulation, market share, industry outlook, and more.
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.
MarketLine
Provides company profiles, industry reports, financial deal reports and,country reports. Also contains case studies. Industry profiles include Porter’s Five Forces.
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.
Passport (Euromonitor International)
Global market research database providing insight on industries, economies and consumers worldwide, to assist users to analyze market context and identify future trends impacting businesses globally.
Access: All access requires a UW-Madison NetID to log in. You must be a current UW-Madison faculty member, student, or staff to use this database either on or off-campus.
Technavio
Technavio provides over 17,000 marketing research reports for over 100 industry segments and over 800 niche and emerging technologies.
Access: All access requires a UW-Madison NetID to log in. You must be a current UW-Madison faculty member, student, or staff to use this database either on or off-campus. PDFs of reports must be requested using a “wisc.edu” email address.
Tips for Business Source Complete: In the Search Options section, limit the Publication type to Industry Profile and/or Market Research Report to find reports on specific industries such as Food & Drink, Confectionery, and Menswear.
Tips for Proquest One Business: In the Search Options section, limit the Source Type to Reports and limit the Document Type to Report, Industry Report, Market Research, and Statistics/Data Report.
Trade Associations: Trade association web sites can be another excellent source of information on industry trends, marketing strategies, and other industry data. Use a search engine such as Google to look for trade associations by keyword (e.g., “beverage trade association”).
Business Source Complete (EBSCO)
Scholarly, trade, and popular business publications covering all business disciplines. Includes market research reports, industry reports, country reports, company profiles and SWOT analyses. (Updated daily)
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only. This resource is also available for use by all Wisconsin residents through BadgerLink.
Factiva (Dow Jones)
Newspapers, trade and scholarly journals, TV and radio transcripts, and news wires from more than 200 countries in 26 languages. Information on publicly traded companies, industry ratios, trade associations, and relevant news articles is under the Companies/Markets tab. (Updated daily, dates vary by title)
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only. Licensed for 3 simultaneous users.
J.P. Morgan Research (ProQuest)
The database features thousands of analyst reports covering over 3,000 global companies and all industries. Derived from Morgan Markets – which is J.P. Morgan’s exclusive information for key clients and investors – these reports are made available to academic users for education and research purposes. Coverage is 2011 to current with a one week embargo. Lengthy reports cover equities and company performance, global and regional economics and financial strategy, foreign exchange, commodities, liquidity, and emerging markets.
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.
Proquest One Business
Online business library database of millions of full-text items across scholarly and popular periodicals, newspapers, market research reports, dissertations, books, videos and more. The database includes company, industry and country reports; in-depth analyst reports from J.P. Morgan; and scholarly journal and ebook coverage from hundreds of publishers. Includes full text of The Wall Street Journal, The Economist and the Financial Times. ProQuest One Business contains all content previously available in other databases, including Business Premium Collection, ABI/INFORM, and J.P. Morgan Research.
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.
ThomasNet (Thomas Publishing)
Product information for about 157,000 North American manufacturing companies. Includes 135,000 trade names organized into 50,000 product classes. (Updated quarterly)
Access: Available to everyone.
Top Markets Series on Export.gov (International Trade Administration)
Economists and trade experts analyze and rank industry opportunities in key overseas markets. The reports provide a detailed assessment of the competitiveness landscape within a sector.
Access: Available to everyone.
Variety Intelligence Platform (Variety Media)
Database that offers analysis, commentary, and data around different topics impacting the media industry.
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.