Core Databases

  • ABI/Inform is an article database with articles from more than 1300 scholarly and trade business periodicals. Look here when starting your research to find articles on the world of business and current trends. Accessibility: available to UW Madison students, faculty and staff.
  • Academic Search Premier is an article database that covers a wide range of topics including business, social science, humanities, general science, and education. This is a good resource with which to begin your research, especially on a topic that is interdisciplinary. Accessibility: available to UW Madison students, faculty and staff.
  • America: History and Life is an article database for secondary sources in American history, including media and communications history. Accessibility: available to UW Madison students, faculty and staff.
  • Business Source Premier is an excellent article database for industry and company research, covering many areas of business including management, economics, finance, banking and accounting. Accessibility: available to UW Madison students, faculty and staff.
  • Communication and Mass Media Complete is a must-use article database for the fields of communication and media studies. The database indexes over 370 journals related to the communication discipline with approximately 240 of the journals available full text. Accessibility: This resource is licensed by BadgerLink/Department of Public Instruction for use by all Wisconsin residents.
  • Ethnic NewsWatch is a searchable (in English and Spanish) database of more than 200 “ethnic, minority and native” publications. Accessibility: available to UW Madison students, faculty and staff.
  • GenderWatch is an article database that covers journals and magazines on issues of gender and Women’s Studies. This is an essential source for topics such as women in advertising, depictions of gender roles in the media, or the effect of gender on communication. For research on women in advertising, also see College Library’s Undergraduate Research Guide. Accessibility: available to UW Madison students, faculty and staff.
  • JSTOR is an article database that provides full text articles from more than 500 journals covering topics from social sciences, humanities, biological sciences and business. This is an excellent place to start one’s research. Accessibility: available to UW Madison students, faculty and staff.
  • Lexis-Nexis Academic is a key database for communication related to legal issues. It includes international and U.S. newspapers, ethnic and regional news sources, magazines, wire services, newsletters, trade journals, company and industry analyst reports, and broadcast transcripts. Accessibility:available to UW Madison students, faculty and staff.
  • Mintel Oxygen is an excellent source for market research reports but varies in content by industry. Use Mintel to find market size and trends, market drivers, consumer attitudes, advertising and marketing, and retail distribution. Contains international and U.S. industry reports. To browse reports, click on ‘report categories’ and find appropriate market area. To search for a report, type in a keyword into the ‘search’ text bar at the top right of the screen. Accessibility: available to UW-Madison students, faculty and staff.
  • National Advertising Review Council (NARC) Archives is a database of case reports of the self-regulatory bodies for the advertising industry: the National Advertising Division (NAD) of the Council of Better Business Bureaus; the Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus; and the National Advertising Review Board (NARB). Case reports span the spectrum of product categories and concern truth in advertising. Accessibility: available to School of Journalism and Mass Communication students only. Note: when downloading a case report, use the following information: Email Address: jrrlib@library.wisc.edu Password: wisconsin1
  • Newspaper Source Plus is an article database useful for looking up old issues of The New York Times (from January 1985 to present), The Boston Globe, The Christian Science Monitor, The Daily Mail (UK), The Irish Times (Ireland), The San Francisco Chronicle, The Sydney Morning Herald (Australia), The Times of London, The Toronto Star, USA Today, The Washington Post, The Washington Times, and others. Accessibility: available to UW Madison students, faculty and staff.
  • OneSource provides extensive information on Companies, Industries, Executives, and News. This is the place to start for finding detailed information on companies, analysts’ reports for industries, information on top executives, and the latest news in the business world. Accessibility: available to UW Madison students, faculty and staff.
  • Periodicals Archive Online is an archive of digitized, full-image journal articles, and provides access to hundreds of scholarly journals. Coverage is international and includes a wide range of scholarly journal literature in the humanities and social sciences disciplines with date coverage ranging from 1802 to 2000.  NOTE: Current journal issues are not included in PAO but may be covered in other journal collections (use Find It). Accessibility: available to UW Madison students, faculty and staff.
  • PsycInfo is an article database useful for examining media and communication in relation to psychology. Examples include: media behavior, individuals’ response to media, media’s role in psychological development, and the effects of media on the general population. Accessibility: available to UW Madison students, faculty and staff.
  • Simmons OneView (Experian)
  • SocINDEX with Full Text is an article database for research media and communication in relation to the study of ethics, gender, political science, psychology, and sexuality. This is an excellent resource with which to connect media studies research to the social science disciplines. Accessibility: available to UW Madison students, faculty and staff.