Core Databases


  • Database with articles from more than 1300 scholarly and trade business periodicals. Look here when starting your research to find articles on the world of business and current trends.

Academic Search Premier

  • Database that covers a wide range of topics including business, social science, humanities, general science, and education. This is a good resource with which to begin your research, especially on a topic that is interdisciplinary.

America: History and Life

  • Database for secondary sources in American history, including media and communications history.

Business Source Premier

  • Database for industry and company research, covering many areas of business including management, economics, finance, banking and accounting.

Communication and Mass Media Complete

  • Database for the fields of communication and media studies. The database indexes over 370 journals related to the communication discipline with approximately 240 of the journals available full text. *This resource is licensed by BadgerLink/Department of Public Instruction for use by all Wisconsin residents.

Ethnic NewsWatch 

  • Database of more than 200 “ethnic, minority and native” publications. Searchable in English and Spanish.


  • Database that covers journals and magazines on issues of gender and Women’s Studies. This is an essential source for topics such as women in advertising, depictions of gender roles in the media, or the effect of gender on communication.


  • Database that provides full text articles from more than 500 journals covering topics from social sciences, humanities, biological sciences and business.

Mintel Oxygen

  • Source for market research reports but varies in content by industry. Use Mintel to find market size and trends, market drivers, consumer attitudes, advertising and marketing, and retail distribution. Contains international and U.S. industry reports.

Newspaper Source Plus

  • Database useful for looking up old issues of The New York Times (from January 1985 to present), The Boston Globe, The Christian Science Monitor, The Daily Mail (UK), The Irish Times (Ireland), The San Francisco Chronicle, The Sydney Morning Herald (Australia), The Times of London, The Toronto Star, USA Today, The Washington Post, The Washington Times, and others.

Nexis Uni (formerly Lexis Nexis Academic)

  • Database for communication related to legal issues. It includes international and U.S. newspapers, ethnic and regional news sources, magazines, wire services, newsletters, trade journals, company and industry analyst reports, and broadcast transcripts.


  • Database that’s useful for examining media and communication in relation to psychology. Examples include: media behavior, individuals’ response to media, media’s role in psychological development, and the effects of media on the general population.

Simmons Insights

SocINDEX with Full Text

  • Database for research media and communication in relation to the study of ethics, gender, political science, psychology, and sexuality. This is an excellent resource with which to connect media studies research to the social science disciplines.