In general, describe and create context for your digital resource or subcollection that is easily understandable by a broad Web audience. Remember that the objective in creating this text is to facilitate resource discovery. To that end, be descriptive but avoid highly technical or unfamiliar terminology.
Select an image from your resource or subcollection that best represents content. Provide image identification information (e.g. caption), as well.
When listing additional or related Web resources for users, avoid using phrases such as “click here” or “click on the link”. This terminology is not uniformly accessible for Web users. Rather, provide the title and URL to the Web page which you wish users to access.