UW-Madison’s Campus Map is one of the most frequently used online tools, averaging more than 500,000 visits per year from faculty, students, and visitors, and the latest iteration represents a unique blend of cartography and web design.
In 2006, UW-Madison launched the first iteration of the Campus Map, and it was considered one of the best campus maps in the country. But it was built using Flash, which meant that as users migrated to new technology like iPods, iPads and smartphones, they couldn’t access or use the map.
In order to re-design the Campus Map, University Communications and Marketing worked closely with UW’s Cartography Lab. The result is a new, data-driven design that is not only functional on all devices, but also more easily and continuously updated with new campus data and community input.
In addition to the polished new interface and functionality with smart phones and tablets, the site also incorporates real-time Madison Metro data from the Mobile UW app. This function allows users to click bus stop icons on the map to track campus service routes and get real-time arrival data. When warmer weather returns, a similar function will also allow users to see how many bikes or open bike slots are available at each Madison B-Cycle location around town.